Fresh Spring blooms and Matiere Premiere! For those of you that are yet to have the pleasure to experience our newest fragrance range let me indulge you a little ... Matiere Premiere is a French perfume house led by Aurélien Guichard. It is quite extraordinary that a perfume designer is a flower grower, but Aurélien Guichard is one. He is the only perfumer to grow his own Rose Centifolia and Tuberose on his organic flower farm in the Grasse region near the French Côte d'Azur. 'Matiere Premiere' is French for 'raw material', so one exceptional raw material is central to each perfume. Each ingredient has several olfactory facets, which means they all stimulate the sense of smell. Aurélien chooses to soften or emphasize a number of these facets. In this way, his work reveals the best of nature.