For many years, facelifts have been a top procedure in the world of plastic surgery. And as new technology comes to fruition, full-blown surgical procedures are making room for smaller tweaks like the “ponytail lift.” ⁠ ⁠ According to @popsugar, the new term isn't a precise medical name, but a marketing term given to the trendy procedure due to the location of the incisions and the look it gives you, which mimics how you look when you pull your hair back into a tight updo. ⁠ ⁠ "The primary goal of a ponytail lift is to elevate the midface, which is the junction between the cheek, the lower eyelid, and the temple region," board-certified plastic surgeon Dr. Oren Tepper tells POPSUGAR. "It involves small incisions that are hidden behind the hairline and a tightening of tissues along the face using sutures." ⁠ ⁠ Click the 🔗 link in our bio to learn more about this trending procedure.