I know you love the Redken Acidic Bonding Concentrate shampoo, conditioner, and leave-in treatment, but have you added the NEW Intensive treatment into your regimen yet!? IT’S INCREDIBLE. The NEW Redken intensive treatment is a PRE-SHAMPOO treatment that you apply to damp hair and let sit for 5-10 minutes before you shampoo. This product reinforces the hair and builds up resiliency so less breakage happens while you wash. (What?! Breakage while washing your hair? Yup.. correct. Hair is in its most vulnerable state when wet.) The intensive treatment is a game changer! Drop a 🤍 below if you’ve tried it! Or if you’re going to now 😏 • • • #redken #redkenhaircare #michiganhairstylist #michigansalon #michiganhairsalon #healthyhair #redkenacidicbondingconcentrate