Always good to have your BFF SPF! Protect with #larocheposayeveryday #spfismybff #anthelios #ad @larocheposay ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Apply 20 minutes before sun exposure. Sunscreen is only one part of sun protection so wear protective clothing and seek shade. Avoid prolonged sun exposure. Reapply every 2 hours and after swimming, towelling and perspiring in accordance with directions. Source for statistic: Ferlay et al, GLOBOCAN 2012 , World Health Organisation