Sharing all of the commerce brain thoughts that went through my head during the Aspen launch with @jcrew What J.Crew is doing with the U.S. Ski & Snowboard collection is a masterclass in brand expansion, and the logic applies to so many legacy brands, from retail to media. The biggest takeaways are to lean into brand heritage, community-led growth, and find ways to modernize your brand footprint without losing your DNA. I’ve broken down the 4 key observations of creative strategy I saw in action over the weekend. Is there anything I missed? Let’s discuss