It was such a pleasure to direct this commercial for @tridentgum x @sourpatchkids collab with @chloebailey ✨ I mean, who else could make such a cool song about gum ?! 🤣 Got to make the most elaborate Tik Tok setups of all time; fly to ATL twice; re-meet Chlöe and her sweet soul 🤍 Special thanks to Creative director @artschoolscammer Producer @sheajones AD @sam_back2one DOP @marcelopancote Movement director & choreographer @solundy The @mediamonks production team, @odalis_lopez5 Edit @ktpaul & @tondonguyen So much fun!!