This is why businesses & brands need 3 forms of content: 1. Short-form: snackable content for the feed (organic and paid), so you can stay on top of mind and/or be discovered where people can get to know and like you. 2. Long-form: podcast or long-form @youtube videos where people can binge and listen. We secretly crave long-form content (this is why we binge Game of Thrones). 3. Community: create a value-added newsletter or digital community (like a slack/Reddit) where you can keep building goodwill without the expectation of anything back. Or even just engaging with all your comments on socials. This acts as an invisible marketing funnel. This is where you create connections and build deep trust and demand. Conversations and demand is built in the long-form content. If you want strangers to buy from you, your content needs to follow these rules. Credit: Matthew Hunt: Founder of Automation Wolf Sorry the captions got screwed up and the video cut off at the end, but comment any questions or thoughts on this! #informationalreel #inforeel #marketingstrategy #growth #entrepreneur #contentstrategy #business #marketing #photographer #videographer #miamiphotographer #miamiphotographer #b2b #benamarephoto #explorepage #contentcreator #instagram #instagramcreators #creators