Dropping @paradigmtrilogy today. Saying what needed to be said in this industry memo / think piece-trilogy / fashion spread. We are at the cusp of a new creative paradigm in which the creative as an arbitrary genius in an ivory tower, the solo rise to fame, the brands vs consumer model are futile. A new fluency is necessary. Centerpiece is The New Creative Paradigm in which we explore theories for a new way of working. Browse the interactive mobile version (swipe up for chapters, swipe right to go in-depth) or download the pdf and audio file on your desktop. It’s a project most dear to me, and the support from all collaborators involved was the most precious part of it all. #paradigm