We’ve all heard that streaming giant Netflix has experienced a downturn in subscribers for the first time in ten years. This has been widely attributed to the current cost of living crisis, a return to pre-pandemic social habits, as well as increased competition from an increasing number of rival streamers using similar business models. A side effect of the downturn however is that the subscriber exodus has spurred on growth for UK streamers, with free at point of use digital services such as ITV Hub and @bbciplayer reporting a significant boost in annual figures. Jumping to 6.6bn streams overall, iPlayer's viewing stats grew an impressive 8% on last year. We’re pleased to say that our very own Love In The Flesh appears to have been bolstered by the trend as well. The online dating focussed reality show is currently performing super well on the player with an upsurge of under 30 year olds tuning in 💻🌎 But are these UK viewing habits here to stay? Or will Netflix’s supremacy be restored? Let us know what you think. #Netflix #iPlayer #ITVHub #LoveInTheFlesh