Creative Direction has always been my passion, but I started to get more confident with my conceptions lately. I’m so beyond grateful to do these projects, it’s soooooooo nice to see my vision coming into life. I do think that these campaign shootings have been the most joyful works I’ve done in relation with managing a clothing brand and yes, I think my designs are good as well, but it’s getting harder and harder to survive everyday as an entrepreneur. I wish I could work on creative projects like this, concepts and things every day, because I’m getting way more passionate about creating an overall concept than just the clothes 🙄🤭 Anyways, my store will remain open until the end of august, if I don’t find a way to continue it, I won’t. #fashionphotoshoot #campaignshooting #creativeconcept #y2k #y2kfashioninspo #organicclothing