@Google and @GoogleMaps just launched a new attribute that allows Asian-owned businesses to self-identify as such via a tag that shows up on their verified business listing in Google Search and Google Maps. This attribute builds on the Black-owned, Latino-owned, veteran-owned, women-owned and LGBTQ+ owned business attributes, and aims to allow people to support diverse businesses. In the announcement, Search product manager Leanne Luce said, “When I was 5, our family moved from New York City to the countryside outside of the city. My brother and I were the only kids of Asian descent in our elementary school. Our father was born in Yamaguchi, Japan to a Japanese mother and American father, and I always felt proud of that — but in this new environment, I instantly felt different.” “These early experiences showed me just how important it is to show up for and with communities,” Luce continued. “Over the past two years, COVID-related small business closures and targeted acts of violence have reinforced the importance and impact of allyship — and have underscored how critical it is to support historically marginalized communities, including our Asian community. That’s why we’re announcing a new way to help Asian-owned businesses thrive.” The tag is completely optional and businesses can opt in or out at any time. If you’re a business owner, will you be adding the ‘Asian-owned’ tag to your profile? I’ll definitely be looking for the tag when exploring new businesses! #VeryAsian