117
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This year, Paris Internationale was pleased to welcome its youngest visitors with a colouring book in partnership with the renown colour manufacturer, Pébéo.
With this colouring booking, Paris International welcomed tomorrow’s artists: by offering them a fun way to learn, it allowed children to capture the exhibition space, to really look at the art and to get acquainted with contemporary art. They were able to discover the artists and their work not only by looking at them but also by experiencing them. The colouring book allowed the children to be guided by the works in the fair since the visit was specially conceived for them.
Partnering with Pebeo seemed like an obvious choice: the brand has been campaigning since its inception for the democratization of artistic practices. This commitment has taken shape throughout its history with the creation of ranges specially dedicated to budding artists and with actions to foster the arts among this young public.
🙏🏻 @pebeo 💥🌴💥
Designed @studiomarielusa
117
775
4.1%
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