Brett and Jonathan started The Farmer’s Dog when they realized that pet food makers were marketing health benefits, “superfood” ingredients, and “ancestral” recipes to people, but delivering the same, highly processed, burnt ball to dogs. And pets everywhere, including Brett’s own dog, Jada, were suffering for it. So they partnered with veterinary nutritionists to make dog food that's real food. Using safety and quality and safety standards never before seen in the industry, they made fresh food safe enough for humans to eat, but nutritionally complete and balanced for dogs. And they made it more convenient than the old options—pre-portioned for each dog, and delivered right to customers’ doors. It was, and will always be, for the love of dogs.