It’s a true honor and a positive challenge to work with Jerry Lorenzo and the whole @fearofgod team as a AD. These past several months I’ve felt honed into a vision that captures our collective ambitions and complexed history, while embracing a darn good looking lifestyle. I write this, because when we worked to create this current campaign for Fear Of God Loungewear, there were multiple times I had to step away to cry and pull myself together. Not because of a stressful workplace (those days are in the past🤞🏽) but because I felt my Dad’s presence, and his dad, and his dad and his dad. The week we shot this was around the same time we were consuming tragic imagery from the Rio Grande River, where Haitian refugees were being denied entry into the USA & being forced back by Border Petrol officers on horseback. My heart was broken looking at those pictures. Here we have images of Adonis holding onto his dear son representing love, unity, success, style and a continuation of growth. For a lot of us the seed was planted many moons ago, and the tree is still growing, reaching upwards & outwards. Jerry embodies a vision of purpose, and thoughtfulness. He is invested to bring that to the masses. As a child, I woke up to John Coltrane playing in the house. I remember the moments when my dad (Jeff Whittaker) would ask me to lift the needle and flip the vinyl. I miss you Dad, I think if you were able to see this, you would be proud. Adonis, it’s amazing to witness you as a father, you are doing great. Joshua, you too are raising a baby human with love and are taking your successes in humble stride it’s wonderful. We’ve known each other since you were a kid. It’s a pleasure to be working together in this way. Lane, you knew how this one would be important for us all. I love working with you. Damian, Jeff is looking at you with love and was able to leave earth in peace because he saw your good soul. Jerry, thank you. That’s it for my emotional sharing, it’s based in a place honesty, I’m In a sentimental mood. Brand @fearofgod Creative Director @jerrylorenzo Talent @septumpapi Photo @joshuakissi Film @lanestewart CMO @dbully In spirit @japhethuk