The world’s first Smiley Coffee just opened in NYC ☕️☀️😊 Backed by the original Smiley® brand (yep, the iconic 1972 France-Soir newspaper logo), this Lower East Side café blends minimal design with playful, retro touches—think custom wood cabinetry, yellow velvet details, and curated smiley-branded merch. ✨ Signature drinks include: Smiley Cloud Cap – $7.50 Brown Rice Freddo Cap – $8 Coco Matcha Cloud Cap – $7.50 🥐 Flaky pastries from Brooklyn bakeries ($6.50–$9) 🪑 Mostly grab-and-go, with a few indoor window seats and some outdoor seating 🛍️ Retro yellow-branded merchandise and whole beans in custom smiley packaging ☕️ Coffee Notes: Beans are a blend of Colombia & Ethiopia, with two house roasts: 1972 Blend (Light Roast): berries, stone fruit, earl grey, honeysuckle Ludlow Blend (Dark Roast): dark chocolate, red wine, molasses I tried the Smiley Cloud Cap—strong coffee flavor (bitter) and not overly sweet. The cloud cap was more fluid than foamy, with a thinner, more liquid texture. 6/10. Overall rating: ☕️ Coffee: 5/10 🎵 Vibe: 9/10 🪑 Decor: 8/10 🤝 Service: 10/10 📍Smiley Coffee . . #coffee #nyc #lowereastsidenyc #nyccafe #newyork