As a member of 1% for the Planet 🌍, we're committed to giving a minimum of 1% of our revenue to sustainability-focused non-profits, joining a diverse, global network of inspiring organisations.⁠ ⁠ 1% for the Planet was founded 20 years ago by Yvon Chouinard, founder of Patagonia, and started a global movement in the relationship between business and the environment. As you may know, Chouinard recently donated Patagonia to help fight climate change, another iteration of the inspirational work he has done for the planet.⁠ ⁠ Our partnership with 1% for the Planet ensures accountability, fostering trust in our collaborations with like-minded brands, businesses and charities such as @surfersagainstsewage, @protectourwintersuk and @the_bikeproject. ⁠ “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” Yvon Chouinard⁠ ⁠ #seebetter