I’m beyond stoked to share the NYFW runway set we designed for @telfarglobal The concept was to connect the existing telfartv spiral set (designed by @chadharanch and @babakradboy ) to a new runway/ cinema screening area. The audience viewed a screening of “TelfarTV the Movie” which prominently featured shots of the existing spiral. At the screening’s conclusion, the curtains and screen moved aside to reveal the IRL spiral set, newly retrofitted with runway steps. The models, like Samora out of the Ring, break the “4th wall” of the screening and walk from the TelfarTV set into the crowd, as the runway takes them all the way to an illuminated rotating platform in the center of the theater room. The list of participants and collaborators is endless (a credit card is on slide 9). I’d like to thank Executive Producers Paul, Cloe, and Ariella, Creative Director Babak, Fashion Director Avena, the man himself, Telfar, my big homie Harry for connecting, and KP for being the baddest architect assist I could ask for. Lots of love xo Slide 1-4 photos by Dominik Tarabanski @tarabanski Slide 5 by Rebecca Smeyne for The New York Times Slide 6-7 concept diagrams Slide 8 runway reveal video (shot by yours truly) Slide 9 project credits Slide 10 we did it Joe