It has long been considered the hottest tip among bloggers, influencers and co: @ilmakiage! Behind the name stands make-up without compromise, but with high standards. The beauty brand from New York, founded in 1972, has now been conquering the German market since November 2020. But what is the secret of the celebrated beauty brand from the USA? ⁣💄⁣🇺🇸⁣💖⁣⠀ ⠀ Make-up products are not only characterized by their quality, but also by their versatile colours. Starting with eyeshadow, to lipstick and concealer. And choosing the right colour can be difficult, especially when buying foundation. One tone lighter or darker? Medium or higher coverage? Glow effect or not? Anyone who cannot enjoy on-site advice due to Corona can simply order online. IL MAKIAGE has developed an ingenious move at this point since 2018: Instead of uploading pictures of yourself ⁣for hours to find the perfect foundation, the brand relies on the so-called PowerMatch algorithm.⠀ ⠀ The siblings Oran Holtzman (CEO) and Shiran Holtzman-Erel (CPO) behind IL MAKIAGE want to use the algorithm to find the optimal shade in terms of foundation for everyone. All you have to do is answer a 90-second quiz that QUALITY Magazine also tested. After three questions “What kind of skin type are you?”, “What kind of coverage do you long for?” And “What kind of finish do you have in mind?” different images are shown to choose from, where you just focus on your skin colour. After a few more questions you have made it and can check out your perfect colour. It's a foundation match! . . . . #qualitymagazine #quality #magazine #ilmakiage #beautybrand #beauty #beautiful #brand #usa #newyork #germany #cosmetics #makeup #makeuplover #highstandards #withoutcompromises #foundation #coverage #face #skin #skintone #quiz #question #answer #match #matchmakers #colour #⁣algorithm #online #new