InfiniteTM 🌏⁠ ⁠ Our product development over the past year has included innovation which not only meets our high-performance standards but also helps to further minimise our collective impact on the Planet.⁠ ⁠ Take the ZephyrsTM, our first collection to be built entirely using InfiniteTM 100% Recycled Frames. Using the same ultra-durable frame material our reputation is built on, but sourced and manufactured from 100% recycled plastic waste; an equally enduring frame that is better for the planet. The result? Our InfiniteTM frames have a 7x lower environmental impact than virgin plastic. ⁠ ⁠ We know that our collective impact on the Planet matters. That's why we've expanded our InifiniteTM Recycled Collection. Earlier this year we worked with Surfers Against Sewage to release our first pair of SunGods made using 8KO®️ Infinite Lenses, marking the latest sustainable step in our mission to See Better, and a huge advancement in our product development. Made from 50% recycled materials, 8KO®️ Infinite lenses maintain the exceptional lens quality of our market-leading 8KO®️ lenses, whilst also incorporating 50% recycled materials.⁠ ⁠ #seebetter