Choosing the right influencer to collaborate with is 🔑 to the success for so many of our campaigns here at @fohr.co , and a huge factor in driving ROI for the brands that we work with. Press play to hear our Senior Associate @theportraitofdoriengrey give his analysis on the @boohoo x @kourtneykardash Collab from a brand alignment POV. Let us know your thoughts on this collab in the comments below! ⬇️