Latinx small businesses are unstoppable and UPS knows this 🙌 What an incredible experience it was to work on this campaign #hispanicheritagemonth 🙏 To celebrate the definition of #echapalante in my parents restaurant kitchen where pisqueya was born 🎉 If you grew up in a Spanish speaking household you know the expression “echa pa’lante” 👵 but if you didn’t, allow me to explain. It is to dare to dream, believe, and achieve. It means to move forward through pain, adversity, struggles and not see obstacles as road blocks but as challenges to work through and overcome ✨ I know it’s a long explanation for a two word phrase but that’s the beauty of our Latin language - words are beautiful and have the power to express the most complex concepts. Y para ti?... Que significa? #echapalante