This was a 5-star hiking extravaganza! I got to join forces with an amazing PR team, Leo and Maria, and @edelman to produce the media launch for @lululemon hiking collection. The day started bright and early with a group hike at the Los Leones trail overlooking the ocean. When the group reached the top they were emerged into a sounds bath and meditation session, then a refreshing paleta treat after the hike. Followed by a merchandise presentation by the head designer and ended with a hotel rooftop lunch. Displays and signage @preferred_projects Fixtures @taylorcreativeinc Florist @thirdandpark Hotel @santamonicaproper Paletas @gourmeletas Sound bath @ayresnouveau Meditation @arielleestoria