Joel Rodriguez helped build Translation's Context Planning discipline around a core belief: "People hate consuming ads, but love consuming culture." As an executive at Translation, one of advertising's most respected agencies, the son of Dominican immigrants, Joel has proven that authentic cultural insight creates breakthrough strategy. Some of His work includes Beats by Dre's acclaimed "You Love Me" campaign and AT&T's Codes of Culture platform. Today, Joel teaches at NYU, mentors emerging marketers, and helped launch United Masters,empowering artists to own their voices while partnering with brands. Join him at Pasaporte 2025. 📍 October 11 – NYC 🎟️ Tickets → www.pasaportenyc.com #Pasaporte2025 #BuiltFromCulture #JoelRodriguez #Translation #Business Media #Tech #Culture #Advertising #Branding