In recent years, Afropop has been on the rise. The standard for music-making and live performances has bolstered, while the fans have taken a more active position in their criticism and commentary. Following the most recent iteration of BNXN and Ruger’s long-standing beef, a more enduring conversation about streaming farms was spawned, bringing to light a crater in the music business that needs to be discussed. Streaming farms are a complex system which use engineered bots to jack up the streams of a particular record. What’s the motivation for Nigerian artists manipulating streams? There’s the prospect of increasing streaming royalties and with little existing infrastructure, they are able to garner these illegal streams while forgoing the hard-fought tactics of organic promotion. In return, their street credibility is bolstered, they command good money for events, and most crucially, their music is heard. Hit the link in bio to read everything we know about Nigeria’s streaming farm problem.