We’re proud to officially announce our new Miami Flagship, located in the heart of the city’s Art District in Wynwood. Designed by @snarkitecture, the BBC ICECREAM Miami Flagship is a reimagination of the traditional retail model, taking the form of an art gallery—as seen with a 7ft Daniel Arsham designed bronze astronaut sculpture in the store's center floor—with the goal to drive social engagement and exploration. The Flagship, featuring a curation of brands by BBC and @sarahandelman, will also serve as a canvas for special artworks on its exterior walls with life-size art installations, highlighting local and global artists. Read more about our new permanent location on our blog and watch the recap of the VIP grand opening experience with @pharrell and friends 🚀