Confident 💁‍♀️ Crimson (3/3) I got together with my besties over at @saloncentric to share some of my go to tips for Socolor Cult! Check them out below and swipe for the formulas! Which tip is your fave? Matrix Brand Ambassador Constance Robbins (@constancerobbins) is a SoColor Cult fan, as she uses it on a wide range of clients. Here are some of her tips for making the most of these unique color options: “To introduce clients to more colorful ways of thinking, wear SoColor Cult in your own hair,” she advises. “It could be face-framing highlights a small accent in your fringe or a pastel toner over existing highlights—anything to invite questions from your clients about changing up their own hair.” “When pre-lightening, take the time you need to lighten the hair as evenly as possible before applying the final SoColor Cult formula. The more even your canvas, the better your end result and fade out will look.” “When applying SoColor Cult, take small sections and saturate the hair fully.” “Wipe down the hairline immediately after application to prevent scalp staining.” “When formulating base color formulas, add a little bit of coolness or a muted tone to prevent the scalp area from appearing too hot. Even the most intense shades will look more natural with this technique.” “If a client is shy about trying color, introduce them to pastel tones over existing highlights first. It’s a great way to play with color that doesn’t require a commitment. Bubblegum Pink and Lavender Macaron are client favorites and fade back to blonde beautifully.” “Finish every Cult color service with Matrix Total Results Keep Me Vivid Laminator Spray at the backbar for ultimate longevity. Also send clients home with the Keep Me Vivid range to protect their color investment.” #matrixbrandambassador #socolorcult model- @ashley_nycla