Me for @YSLBeauty — Taking inspiration from the old "Cigarette Psychology' ads from the 70's, Stew and I developed personas for each of the 4 lip sticks photographed. Meet the women who aren’t afraid to #EnterTheBold — @yslbeauty Photographer: @stewcaldo Makeup: @ryaramirez Design: @kirkwood.png, @stewcaldo, @roundtwoagency