ABS plastic from Kartell, Artemide, and Directional. Circa 1960’s - 1970’s. Everything pictured is available. DM for more info. In the 1920s, industrial designers transformed plastic. Unlike wood, plastic lacks an innate shape or color which allows for flexibility in form. It represented a progressive world, and was widely accepted due to its clever designs. In Italy, Kartell hired Gino Columbini in 1953, who made mundane products look like modern sculpture. In 1964, Kartell launched a polyethylene chair, which inspired others, like Vico Magistretti, who created the Selene chair out of ABS plastic for Artemide in 1967, and Joe Colombo, who designed chair model 4867 for Kartell in 1968. The minimalist aesthetic Kartell developed, which featured sleek surfaces, organic curves, and bright colors, became the aesthetic for modern plastic products in the 1960s and gave the materials the reputation for high quality and modern sophistication. #absplastic #italiandesign #interiordesign #interiordesign #sergiomazza #kartell #umbo #kayleroyruggles #simonfussell #vicomagistretti