Water water everywhere but not a drop to drink: Inspired by a real girl (me) with endless “lip balms” yet endless chapped lips, I wrote about the balm boom, why we can’t stop buying them, which formulas actually work—and if it even matters 💋 Ty to brilliant @doctorly @experimentwrld @lipsticklesbians and @daashintelligence for the insights! Link in bio ofc.