Revisiting “Bruce Conner, It’s All True” at MoMA, designed with @momadesignstudio. An artist that defied straightforward categorization, the exhibition title wall and advertising campaign combined a list of Conner’s contradictory personas, pulled directly from a letter written by the artist himself, paired with the image of his seminal work CROSSROADS (1976). Together the text and image convey Conner’s ethos to a wide New York audience less familiar with the Californian artist’s practice.