What Drop Dead is not: Drop Dead is not repackaged or rebranded wholesale hair that stylists so commonly see today in their social media feeds and direct message inboxes. What Drop Dead is: Drop Dead is completely proprietary. From our unique color formulations and one-of-a-kind color ring, weft widths, and gram amounts - everything is custom manufactured exactly to our specifications by our trusted factory partners, and quality controlled in-house to ensure a perfect product on every order. In short, there’s no other brand like it...especially one that is positioned toward, aligned with, and developed for the creative artist specifically. Drop Dead is meant for you, the artist. It’s meant for your creative color clients. It’s meant for those that demand the best. It’s not just better hair...IT’S THE BEST DAMN HAIR ON EARTH.