Today is World Baijiu Day! 🐲 ​ ​Did you know, Baijiu is the world's most popular spirit but little-known beyond China. ​ ​Pronounced ‘bye joe”, baijiu translates to 'white alcohol' and uses production techniques with roots thousands of years old. Earlier this year we were incredibly proud to unveil China’s most consumed spirit in a non-alcoholic format. Lyre’s Baijiu Spirit was expertly crafted and refined over two years to capture the essence of the national spirit of China, and now offers consumers the ability to enjoy a frictionless swap to a premium, non-alcoholic alternative. The Baijiu Spirit was the 17th non-alcoholic spirit in our ever-evolving range of premium spirits. Exclusively available in China. 干杯 - Gānbēi! #lyresspiritco #makeitalyres #baijui #nonalcoholic #alcoholfree #worldbaijiuday #worldbaijiuday2022