Produced & creative directed a global 🌎 campaign with a whole dream team 🙏🏿 The Lion 🦁 of Senegal 🇸🇳⁠ -⁠ Introducing the "Lion's Roars" Furon cleats by @newbalancefootball made for @sadiomaneofficiel who is seen wearing at this AFCON⁠ 21 -⁠ ⁠ New Balance go all out with newest pair of Furon V6+, providing us with the latest signature boots for Sadio Mane. The Senegalese superstar is seen rocking the limited edition pair dubbed ‘Lions Roar’ at #AFCON2021, with the boot celebrating all SM10 has achieved in his career so far and symbolising his role in inspiring the next gen of young 🦁lions. -⁠ An honor working on this campaign with an incredible team from New Balance . Special thanks to Alex , Joe & Nicola , for believing in us for this global campaign. Client: New Balance @newbalancefootball @newbalance Production Company: @wbgrouprepresents Production /Creative Direction: Me at @wbgrouprepresents Project Manager: Emmanuel Affedzie @wizkojo Campaign Photographers: Fiifi Abban @thefiifiabban Ernest Ankomah @ankomah__ Image post-production: Adrénus Craton @adrenuscraton @akathehouse Lighting : Alfred Quartey @aquartey_ Director - Kwesi Botchway @kaybotchway D.O.P - @kaybotchway Video Post Production - @rtrv.co VFX - @robbie_danso Set/Art Direction: Shim Ziorkley @dharrren 3D Design -: Percy Okine @n3D_studios Backdrop artists :Ohemeng Oware Jr. @datartgod Peter Asare (@peterasare_art) Catering : @the_fancydawson #EkowBarnes #Accra #SadioMane #Furon #NBFootball #NewBalance #AFCON2022