We launched THE YES (in the midst of the pandemic, no less) because we believed in the optimism, joy, and power of the simple affirmation: YES! In the two years since, we’ve championed brands and made our mark in an industry that was long overdue for change. We set out to make shopping fun again and we did. (We’ve certainly shopped waaay too much at THE YES and had a blast doing it.) With every YES and NO, we learned from you and created a new way of online shopping that was so personalized, no two feeds were alike. We hosted style sessions, designer interviews, and Instagram takeovers. We launched a killer loyalty program (R.I.P YES Funds), helped nonprofits we love like @lawyerscomm and @goodplusfdn, and built one of the chicest online communities ever. We caught the attention and praise of @forbes, @vogue, and @businessinsider to name a few. We were called "game-changing," "innovative," and even “the aioli of e-comm” so, umm thanks? And we grew. And grew. We met an amazing team at @pinterest who loved our work and eventually acquired the brand, which brings us to today's end of a beautiful chapter. We'll be working on a new shopping destination that brings data and fashion together in more exciting ways. It’ll be the next level of #shoppingmadegenius and we can’t wait to share it with you. Until then, thank you for being a part of this story. We’re forever grateful; you’ll always be a YES to us. — THE YES Team