corefashion
Jan 2
11K
4.42%
How the New York ‘Yankees’ Became Fashion’s Beloved Sports Motif
Sports have always managed to leach into the world of design, but few have retained such cultural relevancy as the MLB’s; New York Yankees. Worn on the heads of celebrities and influencers alike, the infamous NY insignia has quickly become a staple of Americana style. Whether it’s above the brim of a New Era fitted, or on the back of a raglan tee, the symbol is instantly recognizable as a state classic.
But how did it all begin? The logo we know today has a peculiar backstory, tracing to another NYC staple, the New York Police Department. Rewinding to 1849, patrolman Thomas L. was responding to a mini-riot inside a store when he was knocked unconscious by a metal pipe. After 14 months, he would ultimately pass in a comatose state, becoming the first NYPD officer to give his life protecting the city.
Years later, Yankee co-owner Frank J. Farrell commissioned Louis Tiffany of Tiffany & Co. to create a logo that would commemorate the fallen officer. Originally, the motif was to be placed atop an honorary medal, but would be repurposed as a symbol of unity between the police force and New York’s prized team.
As streetwear rose to new heights of infamy throughout the 90s, we would see fashion’s first adaptations of the motif, heavily prevalent in Supreme apparel. Industry names like The Notorious B.I.G and Jay-Z would aid in the Yankee’s assent, becoming a wardrobe essential for rappers and street personalities alike.
Today, collaborative efforts with luxury houses like Gucci have skyrocketed New York’s defining emblem. Boosted by a resurgence of Y2K style and appreciation for cult classics like Seinfeld, we watch as the Yankee franchise takes on a brand of its own.
Written by @archivethreads ✍️
corefashion
Jan 2
11K
4.42%
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