As we approach our anniversary, we want to share the story behind our founder, Khadidja Toure 🖤✨⁠ •⁠ As a young child, Khadidja primarily learned about skincare by watching her mother. For as long as she can remember, she would see her mother mixing different natural ingredients in their kitchen. These mixtures were natural skin remedies passed down for generations within her family's West African culture. Her mother would create all kinds of different products. but almost always with bases of shea butter and cocoa butter.⁠ ⁠ After experiencing skin problems of her own, Khadidja began to seek out a new approach to skin wellness. While traveling the world, she saw that different cultures relied on various powerhouse ingredients like turmeric, tea tree oil, and sugarcane to address their skin concerns. Khadidia also began to notice some similarities within the products she was coming across. These natural remedies appeared to be formulated with her mother's favorite base ingredients of shea butter or cocoa butter.⁠ ⁠ It was there that the idea for Kubra Kav was born. Kubra Kav Skincare was created as a way to combine Khadidia's deep breadth of product knowledge with the powerhouse natural ingredients that she came across during her travels and within⁠ her rich heritage at home. As a brand created for the people and by the people, Khadidja seeks to empower others every day through Kubra Kay's clean, high-performing products.