@Pantone announces Viva Magenta as its colour of the year for 2023 The colour is "brave and fearless" and promotes a joyous and optimistic celebration, writing a new narrative, rooted in nature descending from the red family and expressive of a new signal of strength, vibrates with vim and vigour. See our favourite Viva Magentas from the Labrand World.. #labrandworld #pantone #pantonecoloroftheyear #pantone2023 #VivaMagenta