Generally, skincare products are best when you buy them fresh off the shelf when you need em. Especially, if skincare products do contain active ingredients like vitamin C, retinol or even sunscreens, it can lose effectiveness inside the bottle overtime—yes, even if you haven’t opened it! When storing skincare: 🤍 Keep it away from direct uv exposure 🤍 minimize air exposure 🤍 store in dry and cool place if possible If you opened up your skincare product, try using it as soon as possible. Don’t reach for these products if you left it open for over a year!