In June, California passed a plastics law with serious and direct implications for the fashion and beauty sectors 👩‍⚖️ The bill mandates that producers who sell, distribute or import into California must reduce single-use plastic packaging by a minimum of 25% by 2032. It also states that 10% of this cannot be replaced with another material, meaning all packaging must be reduced. What might businesses do to prepare? Our materials expert Philippa Grogan @philippa_grogan suggested key action points, including: 💭 Consider design and how raw material and processing chemical selection are impacting microfibre release. 💭 Consider production and how products can be pre-treated to mitigate microplastic fragmentation and release during active use and end of use phases. 💭 Consider how communication and labelling can be used to inform consumers of the impacts of microplastics and how laundering habits during the consumer use phase can reduce impact - e.g. importance of mashing machine filtration and not laundering after every wear. 💭 Consider collaboration for innovation - we face these problems together and need to work together to develop and scale the solutions and regulations so urgently needed. What do you think of the new legislation? Read more via @voguebusiness at the link in bio. 📸 Photography by @jackdavisonphoto sourced via @moreorlessmag . . . #plasticcrisis #plasticfashion #fashionlaw #sustainablefashion #sustainablefabrics #newfabrics #fashioninnovation #biodegradable #fastfashion #fossilfuels #plasticindustry #climatecrisis #ecoage