You've seen his posts about wavy and curly haircare routines and his lifestyle vlogs on your feed. So you know @giofilipinohair is legit. 🙌 Keep watching to learn his role in our Hair Advisory Board (a fabulous team of curl experts) and how he played a part in co-developing the first clean, custom, multi-use styling gel. And why we swears by the formula to help shape and define is dreamy curls. . #ProseHair #CurlOutsideTheLines #MensHaircare #MensHairProducts #LongMensHair