A recent campaign for @adidasnyc x @mmschocolate for the release of the adidas M&Ms Forums. @xelataylor, along with @djalibc, @__luxk, @thenotoriouskia, and @eyeconicash, assembled the Forum Starting 5 and revealed how NYC bodegas are a staple in their local communities. Each video led to a Find Your Forum scavenger hunt with vending machines hiding inside bodegas throughout NYC for a chance to win prizes, including a pair of sneakers from the exclusive collaboration. Produced by @the.annex @droppinjuels @axxalise @demi_da @dreambutdontsleep Directed by JDH (@daheatadakid) DP / Cam A: @sysante Cam B: @thealantan_ Cam C: @lawkdown Sound: @sc00p___ Editors: @daheatadakid @juanesogo @flexhamed201 Music: @theloopgrp @sheltshotty @bigdanbattle #dbds #dreambutdontsleep #nosnoozn