1959. Thanks to the global success of her designs and her striking style, Maria Bogner herself became a sought-after public character. On her extended travels with Willy Bogner Sr., she met numerous celebrities, while at the same time advertising her new designs. When the couple wore their modern ski pants on the slopes during a trip through the U.S., they built a perfect bridge connecting glacier and glamour. Soon celebrities like Marilyn Monroe and Ingrid Bergman were spotted in the smart new athletic pants and clients were lining up to snag an imported pair. Since then, “BOGNERS” has been an established term for ski pants in the American-English dictionary. #mariabogner #bogner