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Goodfight is a Los Angeles based fashion label. Founded in 2017 by four friends who met as shop kids, Goodfight draws inspiration from the group’s mixed influences and multicultural background. The brand debuted its first collection SS18 “Sleep Dreams & Exploration” with a spot from Vogue, then showcased FW18 “Undertones” in Paris, subsequently launching retail with Dover Street Market New York, SSENSE, and Roden Gray. While materials are milled or sourced globally, Goodfight produces all of its goods in Los Angeles in an effort to support local manufacturing. The team enjoys a diverse set of experience that enriches the brand’s perspective and creative approach. Designer Calvin hails from New Orleans & Singapore where his childhood in each city and education in fashion design & product development inform his work. Christina works full-time as an agent at CAA, while managing the brand’s business operations. Creative director Julia was a buyer, and still works as a stylist. Caleb formerly was a buying director, and has a background in editorial & writing. Three of the members first met in 2008 working together on the retail floor of Opening Ceremony. Goodfight can be found in all Dover Street Market stores, Beams, Union Los Angeles & Tokyo, Harrolds, Roden Gray, and a handful of other premium select shops worldwide. 📷 @hahnbo
651
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