Anyone considering bleaching their brows? Once an esoteric look relegated to subcultures and high fashion, going bare brow may finally be on the cusp of mainstream popularity. “I think we're quite bored of the bushy brows,” said @erinparsonsmakeup, makeup artist and IG’s resident beauty historian. “We’ve had these over perfected ‘Instagram brows’ for over a decade now.” Think Cara Delevingne’s game-changing brows of the 2010s, the launch of Glossier’s “Boy Brow” in 2015, the acceleration of the Anastasia brand into a household name, and the coining of "eyebrows on fleek." Though not a new invention—historical figures, counter-culture icons, and drag queens have been blazing brow-free trails for some time—the recent adoption by the likes of Jodie Turner-Smith, Julia Fox, Amelia Gray, and Doja Cat, doesn't bode well for bushy brows. Over the course of fashion week, Bella Hadid’s bleached brows in particular, seemed to be her look of choice. “I have always said it takes a person of interest to create a global trend,” Parsons said of the trend’s uptick. “Think Jean Harlow and platinum hair or Clara bow and the Cupid’s bow lips.” “Bella is an amazing example because she naturally has thin brows and doesn’t try to enlarge them,” Parsons said of Hadid, who rose to prominence in the mid-2010s with her delicate brows—a sharp contrast from the pervading full arches at the time. “She has always embraced their fragility which allows her beauty to shine rather than be masked by overdrawn arches.“ Parsons also believes this opens up a multitude of possibilities for expression. “By erasing something as defining as eyebrows, it creates a completely blank canvas,” Parsons added, citing Doja Cat as an example. At the Balenciaga show, the singer donned pencil thin brows with bruised makeup, a creative nod to the grueling strain of her first Paris fashion week. As the “yassification” of beauty continues to render humans more like CGI characters, going sans brow is a bold rejection of homogenization and artificiality. “I sense people today want to be unique,” Parsons concluded. “People are instead using makeup to create an aesthetic that allows them to stand out on their own.”