2024 Paris Olympics: Stunning Color Visual Marketing 💜 The track for the 2024 Paris Olympics is a romantic lavender purple! This innovative color not only contrasts sharply with the gray stands but also highlights athletes on television, making them more prominent. The Paris Organizing Committee encourages this groundbreaking design, aiming to bring an elegant, light, and warm visual experience to the audience while embodying the Olympic spirit. Made by Mondo, this eco-friendly rubber track is both durable and sustainable, adding a brilliant touch to the event. 💜 Read more here: https://www.theguardian.com/sport/article/2024/jul/25/purple-reign-why-paris-olympics-track-could-be-the-fastest-in-history #paris #parisolympics #olympics #paris2024 #olympic #socialmedia #media #mixedmedia #olypicvolunteers #volunteer #olympicgames #parisfrance #french #purple #💜 #theguardian