According to Financial Times in 2021 NFT market counted 360k owners for almost 3 NFT owned. These numbers are going to increase, luxury fashion brands are experimenting with new forms of customer engagement through NFT-related projects. For its property of exclusiveness, in fact, NFTs can bring the relationship between influencers and followers to a more personal level, thanks to the possibility of exchanging unique and exclusive contents. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP