In ‘Welcome, Paolo,’ @nike Jordan Brand VP Howard White arrives late to lunch with newly signed Jordan superstar Paolo Banchero. As he apologizes, he shares the story of the last time he ran behind for a big meeting: his lunch with Michael Jordan, 38 years ago at the same tavern. We asked director Matt Wilcox what inspired his musical choices for the spot: “We sought music that immediately put you inside the tavern. We mixed the music like it was coming from a jukebox inside. We wanted the tracks to feel soulful and connected to not only the legacy of the Jordan Brand, but the legacy of Jordan Brand legend Howard White.” Watch the spot and other November Official Selections via link in bio. 🎵: “Juanita” by Genie Brooks + “Big City Blues” by Peggy Scott & Jo Jo Benson from the Musicbed Vintage collection Crew: Director: @matt_wilcox DP: Zach Osterhout Production Company: @blue.ox Client: Jordan Brand Executive Producer: Taylor Kavanaugh Writer: Michael Bishop Producer: Erin Galey