The gaming industry has more than 2.7 billion gamers worldwide. Its young audience is attracting luxury brands, which are starting to enter the worlds of online games like Fortnite and Roblox. Gaming it’s not just attracting Gen-Z gamers, Gen X and Baby boomers represent 25% of online games' audience growth in 2021, which shows growing potential for older gamers. Gamification is also a valuable method for improving brands’ customer engagement, motivation, loyalty, users’ onboarding experiences, and data gathering. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP