The mole test is a test to determine how full coverage a product is. If it doesn’t cover in one swipe, it’s not inclusive and you can definitely do better. We do this for all of us whose entire skin tones are the test. Remix this video and try it at home 😘 *Long story* In the beginning years of building our now triple-award-winning formula, we got into many actual arguments with chemists over pigment and coverage. We set out on this journey to build color that shows up on darker skin tones like never before, and they simply couldn’t, or chose not to, understand. We can’t create futuristic, inclusive products for our community by producing the same tired-ass ones sold by companies for decades. So, we developed our own rigorous testing methods, sourced innovative ingredients, conducted large-scale focus groups, brought it more chemists, and developed a new formulation process with color theory unique to Pound Cake...but a sample still didn’t leave our hands unless it passed this test first.