Discord usage has been increasing by 19% since 2020. Even if it might not seem like a natural marketing channel, there is a clear and growing business case for experimenting with this platform, and many fashion and lifestyle brands have already hosted events on their Discord servers. The app is a highly customizable space, where it is possible to create communities around specific interests in full privacy and freedom, through which users can talk to friends or strangers in real-time via voice, text or video chat. The most popular pages are those reserved for subcultures close to the world of gamers, streetwear, outfit reviews, or pages such as 'Fashion of Discord' or 'Fashioncord', in which fashion shows are criticized and editorials discussed. This month’s dataFORMAT is curated by @maisongola Data provided by Fashion in Process Research Lab. @fip.fashioninprocess #Wemanage #Wm_dataFORMAT #contentsbyFiP